This project involved transforming a basic landing page into a fully structured website. The scope covered defining the site architecture, organizing content, and designing a clear, scalable interface that reflects the brand’s professional identity.
Client:
CSA Latam
Role:
UX/UI Designer
Team:
Stakeholder, Front-End Developer
Duration:
16 Weeks
Context
CSA LATAM only had a very basic landing page, more focused on having a minimal online presence than on clearly explaining who they are, what they do, and how they work.
The challenge was to transform that landing into a complete institutional website, starting from scratch.
The Problem
There was no real site structure.
The content didn’t clearly communicate the value proposition.
The brand had substance, but it wasn’t well represented digitally.
There was no clear path for first-time visitors.
My Role
Exploration and site architecture definition
Information hierarchy and navigation
Full UI design
Responsive design
I worked on the project end-to-end, from structuring the content to delivering the final design.
Process
Exploration
Analysis of the existing landing page
Understanding the business and its real offering
Identifying what content was essential and what wasn’t
Architecture
Definition of main sections
Content organization based on user intent
Creation of a clear, scalable sitemap
Architecture became the core of the project: organizing the message so the site could explain itself.
Design
Website design from scratch
Reusable components
Consistent visual system
The visual design supports the structure: clean, clear, and content-driven.
Outcome
CSA evolved from a basic landing page to a complete institutional website
Clear and intuitive navigation
Stronger and more focused main message
A solid base for future growth (new sections, services, content)
Digital presence aligned with the brand’s professional level
The result is a website that doesn’t try to oversell — it simply explains better.
Conclusion / What I Learned
This project strengthened my approach to information architecture while also pushing me to level up my UI skills.
Designing the interface after defining a solid structure allowed me to focus on visual clarity, consistency, and detail — not just aesthetics.